As I get closer to my delivery date, my anxiety continues to rise exponentially. And when it comes to impending motherhood and raising a child, I am realizing how little I actually know right about now. In order to stay grounded, I keep reminding myself that if there were a manual for being a parent, then our baby would come with one. At 25 weeks along, I am now starting to put some thought into a birthing plan with my midwifes and pre-natal naturopath, which I am pleased to say will include a hug plan for our little Bean. Trust me, not a term I had ever heard before until my first official meeting with the Huggies Canada team. I guess now would be a good time to announce I’ve joined their group of No Baby Unhugged Mom Ambassadors alongside Jeanine Macintosh of Six Time Mommy, Elaine Atkins of Elaine Loves, Solmaz Khosrowshahian of TheCuriousCreative.com, and Natalie Preddie from The Adventures of Natty P among others.

Sasha Exeter - The Hug Plan - Huggies Mom Ambassador

Sasha Exeter - Huggies Mom Ambassador
The perfect Mom-to-Be starter kit with stuffed animals, books, onesies, Huggies Snugglers and wipes

Ok, so I will be the first to admit, having a baby has somehow turned into a multi-billion dollar industry with products, services, gadgets and apps for literally everything under the sun you can think of, to apparently make parents lives easier. But, with so many options out there, it’s almost impossible not to get too overwhelmed. A lot proving to be useful or even necessary, while there are others you can certainly do without. Diapers are one of those things that obviously fall into the “necessary” category and in my personal opinion, is one of the most important first decisions a parent will make for their baby. Why? Your baby’s diaper is directly on your child’s skin 24 hours a day (more than any other garment) and the choice of brand is usually made before the baby comes before even trying it out. Réjean and I did extensive research over the last few months to allow us to make an  informed decision how we were going to diaper “the Bean” and we both undeniably agreed that Huggies was it (much more on why in the coming months).

As part of the #NoBabyUnhugged program, I attend an event last week at what I like referring to as the “Huggies House”, a private mansion in Yorkville, where we got an extensive education on the importance of skin-to-skin, tips on what should be included in our hospital bag and a deep dive into diapering and wiping 101.

The Power of Hugs

Sasha Exeter - No Baby Unhugged

Unless you’re a mother, mom-to-be, or surrounded by friends who have already given birth and won’t shut up about it, chances are you’ve never heard about skin-to-skin before. I sure as hell had not heard the term legit until two months ago. It pretty much implies exactly how it sounds and refers to hugging or holding your newborn baby, when he/she is only in a diaper, against your bare chest within the first hours, days and weeks after birth. Sounds quite basic doesn’t it? Turns out it’s actually one of the most valuable gifts you can give your little one. Proving to be vital for the healthy development of babies, our intimate group got a chance to speak with Dr. Dina Kulik, MD; an Assistant Professor in the Department of Pediatrics and Staff Physician in Pediatric Emergency Medicine at Sick Kids Hospital, who shared her very personal story on the rapid improvements she witnessed to her newborn son’s health through skin-to-skin contact after having health issues at birth. During our first of three interactive stations, we got to do a “blind feel” test to get a chance to experience what baby’s would feel when they come in contact with blankets, swaddles, diapers and touch for the very first time while also getting a chance to try on Hug Vests that mimicked the feeling of being hugged.

Sasha Exeter - Huggies Mom Ambassador

Solmaz of TheCuriousCreature finding her way through the blind “feel” test

To be honest, I think the power of hugs has always been inherent with mother’s but when babies are born with health complications, it has been doctors and nurses in the past who had usually recommended babies be taken away and placed in the appropriate unit for extensive care – with good intentions of course. Fast forward years later and 600+ medical studies on the effects of human touch; looks like moms actually do know best and the physiological and psychological skin-to-skin contact were just too great to ignore…dramatically changing the way newborns are treated immediately after entering this world:

  • Improved oxygen levels
  • More stable body temperature and heart rate
  • Improved pain tolerance
  • Faster weight gain
  • Improved sleep
  • Healthier brain development
  • Less stress, and much more

Last year,  Huggies launched the world’s very first Hug Plan, which acts as an extension of a mom’s existing birth plan in order to help her fully get the opportunities and benefits of skin-to-skin for their newborn. We have just filled ours out actually and it helped Réjean and I list our skin-to-skin preferences in every possible scenario (because who knows what could happen on delivery day) post birth to make sure the Bean gets adequate hug time. You can create your very own Hug Plan and find more information right here.

Hospital Bag Essentials

Sasha Exeter - Huggies Canada - No Baby Unhugged

Fellow “Mom-Bassador” Natalie Preddie, who had her son Charlie 6 months ago, took us through her labour/birthing experience in the second station and touched on how she found skin-to-skin with her husband and baby, plus dished a few details in regards to what was included in her hospital bag. With most of the items being things I would have naturally accounted for in mine, I will be honest, the Depends protective underwear was quite a surprise and come highly recommended for comfort.

Sasha Exeter - No Baby Unhugged
Natalie Preddie’s Hospital Bag Necessities

Diapering – 101

Seeing as though hugs are so important for infants, it only makes sense to have a diaper that’s soft and comforting too. Diapers have come a real long way from what I remember them to be in the past and Huggies has become known for their constant innovations that allow them to offer the best protection, comfort and skin care; specifically designed to allow a baby’s skin to breathe.

At our third and final station, in a mock nursery no less that looked so freaking amazing I want to replicate it at home, we got the low down on Huggies Little Snugglers. Seriously, how damn cute is that name? And ironically the same diapers my best friend Shannae swears by for their baby girl. I’ve come accustomed to hearing BM (bowel movement) massacres from other mom’s (who have been using other brands) where poop has literally shot out of diapers and through clothes, and while sometimes the messes are bound to happen, it seems as though Huggies has a good handle on such things with a Pocketed Waistband designed to keep messes where they belong and their trusted Leak Lock System that provides up to 12 hours of leakage protection – thank GOODNESS. While some of the other ladies present were already new moms, I was the only “Expecting Madre” so I found even the simplest details like the colour changing Wetness Indicator, that will tell me when the Bean’s diaper needs changing and the front/back labelling on each will no doubt be a lifesaver when Réj is on diaper duty. Crazy to think that this is how big, or shall I say small, the Bean is right now in my stomach. Currently the size of the baby below weighing in at just over 1 lbs and approximately 10 inches long

The absolute tiniest diapers ranging from preemie (only available at hospitals) to newborn

I left the Huggies House, feeling more confident and a teeny, tiny bit less stressed out but it definitely got me thinking more about the No Baby Unhugged initiative. Most babies are born healthy and are able to get warm embraces right away from their parents, however there are circumstances in which a mom may not be able to be by her baby’s side…so what happens then? Be prepared to get a bit teary-eyed people! Huggies is going above and beyond the call of duty here and helping ALL babies get the hugs they need when mom’s can’t be there themselves, by funding and facilitating hugging programs in Canadian hospitals.

Sasha Exeter - No Baby Unhugged

Sasha Exeter - The Hug Plan - No Baby Unhugged
Shot by Jess Baumung for Huggies® Canada

If you’re expecting too, you can totally take part by visiting NoBabyUnhugged.ca and uploading a photo of you holding your baby (or your belly) on Instagram using the hashtag. In return, as a thank you for your support, you will receive a complimentary pack of Newborn Sized Huggies Diapers.

This post was sponsored by Huggies® Canada, however all opinions and reviews are my own!

Author

So Sasha is a balanced lifestyle blog which covers Sasha's daily musings and let's her share her tips, tricks and everything that inspires her in fashion, beauty, fitness, food, art, design, health and wellness with other women. With her love and passion for fashion, coupled with consistent inquiries from both friends and strangers about how she stays fit, where she shops, eats, and travels to, Sasha finally decided to create So Sasha in October 2012. Apart from being a self-proclaimed fashion fanatic with a penchant for mixing luxe labels with budget finds, she is also a foodie (who loves organic, clean eating) and considers herself a "well-heeled" traveler...pun intended. Having lived in cities around the world, Sasha currently calls Toronto home and lives with her Yorkie/Bichon mix Brooklyn.

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