#BoPo. Yup, I just started a sentence with a hashtag and unless you’ve been living under a rock or have no imprint on social media, this term is not new to you. BoPo, short for “Body Positivity” is a topic that has been swirling around the industry for the last few years but really ramped up some speed in late 2016 with top models, actresses, and other industry insiders speaking up about the topic. An issue that has obviously long plagued the fashion world was finally being brought to light by some very brave souls willing to champion this fight and lead the way for others to openly speak out in hope for change. There’s been a lot of progress over the last year and a half and I have actually been super lucky to be apart of some incredible projects highlighting this topic.

I, like most women, have had body image issues over the years and if I can be honest here, still do from time to time. It’s been an interesting road postpartum getting back into shape after baby to say the least. As a mama to a little girl though, I want to help Maxwell feel good in her skin and be confident in who she is from a really early age.

Shop My Joe Fresh Look: Military Skirt – $34 // Turtle Neck – $19 // Block Heel Booties – $59

Fashion should be for every body – literally. Not exclusive to only those of a certain size, shape or colour. Last month I got a chance to be involved in a really cool project with Flare Magazine and Joe Fresh, which you guys know I have worked extensively with over the years. Their mission was to really show some of the leading faces (and it’s a pretty phenomenal line-up of amazing young women) and how we are redefining style for ourselves – wearing key pieces from Joe Fresh’s fall collection that reflect a bit of our own personal style. I am sure you already know or recognize some of the other faces and if not, this is a great opportunity to learn a bit more these women that each have a distinct voice, perspective and add something of value to the creative community.

Fashion For All - Flare Mag x Joe Fresh

Shot by Robert Caruso. Styled by Ingrie Williams (stylist) and Natasha Bruno (Stylist Assistant). Hair by Kristjan Hayden. Makeup by Claudine Balthazar. Nails by Rita Remark

I don’t want to spill all the tea here, so you’ll have to head to Flare.com to see the full video and interviews from each of us. Not only is it pretty damn cool but it’s also so refreshing to see all this diversity and representation in one campaign. You did good, Flare & Joe Fresh…you did good!

For more on the Fashion For All campaign head to Flare.com/fashion-for-all

Author

So Sasha is a balanced lifestyle blog which covers Sasha's daily musings and let's her share her tips, tricks and everything that inspires her in fashion, beauty, fitness, food, art, design, health and wellness with other women. With her love and passion for fashion, coupled with consistent inquiries from both friends and strangers about how she stays fit, where she shops, eats, and travels to, Sasha finally decided to create So Sasha in October 2012. Apart from being a self-proclaimed fashion fanatic with a penchant for mixing luxe labels with budget finds, she is also a foodie (who loves organic, clean eating) and considers herself a "well-heeled" traveler...pun intended. Having lived in cities around the world, Sasha currently calls Toronto home and lives with her Yorkie/Bichon mix Brooklyn.

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