If you live someplace where you must endure freezing cold temps between the months of December and March, you have probably become very well acquainted with Canada Goose. I’ve collected various styles from the Canadian born Arctic luxury apparel brand over the years that has allowed me to survive some of the coldest winters in history and brisk spring weather without sacrificing style.
Last night Canada Goose opened the doors to it’s first flagship store at Yorkdale Shopping Centre, Toronto’s premier retail destination, which is getting a ton of press lately for it’s highly anticipated luxury retail expansion. About 10x’s larger than it may have appeared on my Insta and Snapchat stories, the 4,500 sqft space features Canadian design elements that help to bring the brand’s story to life. Canada Goose Canadian roots are clearly on display in the store with bespoke design elements that connect the space to it’s Canadiana roots; like the ridiculously stunning, oversized single piece marble desk, which was commissioned all the way from B.C. Plus the handmade, down filled upholstered furniture from Montreal based company, Montauk Sofa. And there is no shortage of options to choose from inside – trust me! With well over 100 different styles in 40 colour ways, Toronto’s flagship will house the largest variety of product anywhere in the world.
And if you’re going to drop upwards of $1000 on a winter jacket, you deserve a first class shopping experience, right? If you’re in the market for premium outerwear this season, you can expect nothing but first class service from the store’s brand ambassadors; who are also more than happy to hold your purchases while you continue to shop the mall and will give you store carry-out to car or ship-to-home service if requested.
Wearing Opening Ceremony for Canada Goose exclusive black Chilliwack bomber
Photos by Jess Baumung
And I’m sure you’re all wondering whether or not special collaborations will be available in store. Everyone has been chatting about the brand’s recent work with Opening Ceremony and star Blue Jay player José Bautista and lucky for us Torontonians, both are expected to be available here in addition to exclusive in-store only styles, prints and colours. Get a glimpse at vintage pieces from the Canada Goose six decade archive and purchase both classic collections and new pieces at the flagship, which is open to the public now!
“What do you live for?” is a question I was recently asked at work while discussing an upcoming project and a million thoughts and answers rushed into my head at once. Family, love, unity, peace, and health were just a few of the words that immediately came to mind. Sure, I do a pretty good job at taking good care of myself by eating well, working out and staying active, but I have not been thinking about my future in regards to my family/loved ones after I pass. I have always found it difficult to think about death and what happens following but now that I have started thinking about starting a family at some point, the topic can no longer be avoided.
As we grow older, get married, build families and even start businesses, you come to realize that life insurance is a fundamental part of a sound financial plan. For some reason our generation doesn’t normally think about life insurance for ourselves until we are forced to and truth be told, up until a few weeks ago, I did not have a life insurance policy of my own. Turns out, life insurance is more affordable than you may think, so there’s no excuse why more can’t entertain obtaining coverage before any these milestones.
Trust me, I know the idea of life insurance can be daunting or better yet, confusing and it’s hard to know what you really need or want. So here are four reasons why you should be considering it:
To add financial security. Trust me, once you decide to have children, you will want to know your kids (and partner) will be taken care of when your gone.
To protect your family and loved ones if they depend on your financial support for their livelihood. In this instance, it will replace your income when you pass.
To leave an inheritance. Even if you don’t have any other assets you can create an inheritance for your loved ones by purchasing a life instance policy and name beneficiaries.
To bring peace of mind. No amount of money could ever replace a person. Period. There aren’t many things in life that are guaranteed, but having life insurance can help provide protection for the uncertainties
That being said, I recently discovered Manulife Vitality – a life insurance program that actually rewards people for leading a healthy, balanced lifestyle. For those of you who make a conscious effort to stay active, workout and eat clean, these dividends plus the affordable program options just may encourage some of you to begin thinking about life insurance as well, sooner rather than later. This past Tuesday, I got a chance to help kick off the launch of the Vitality program in Toronto’s Yonge-Dundas Square, alongside dear family friend, Mike “Pinball” Clemons, Vice Chair of the Toronto Argonauts. The theme/question of the day was, “What do you live for?” and visitors at the event got to share their answers with the Former Argo QB and two time coach. The Manulife branded pop-up had fun, fitness focused activations and visitors were able to get free bike tune-ups, discover TRX exercises with the help of Goodlife Fitness staff, jump into the boxing ring with Pinball to test out Canada’s first ever “Workout Computer”, receive prizes/giveaways and learn more about why Manulife Vitality may be a suitable option for life insurance.
So how does it work exactly? After purchasing a product with Manulife Vitality, you are then required to fill out the Vitality Health quiz online to see how your health measures up against your age. Through this process, you’ll be given your Vitality Age, which could actually be higher or lower than your real age and serves as an indication for your overall health. Part of what makes the program unique is customization – and seriously who doesn’t love products or services created just for them? One of the best parts about Vitality is that once the system has gathered all your lifestyle and health data; a customized, goal oriented program is created to encourage and inspire people to make healthier choices by using convenient and easy-to-use tools. Manulife has have even partnered up with Garmin to include a free wearable tracking device to make tracking healthy activities a breeze. And not to worry all you Apple Watch and Fitbit lovers out there – you can connect these devices to the Vitality system as well!
As you may assumed by now, Vitality program status is simply based on the number of Vitality points you earn each year which results in a tiered system; Bronze, Silver, Gold and Platinum. This status is used to determine a member’s eligibility for rewards and to calculate their annual cost of insurance. By being active, getting regular health screenings and even reading online health related materials, earns more Vitality Points when you track them using the easy online tools provided to members or the Manulife Vitality mobile app. Intrigued yet? If you’re interested in learning more information on the Vitality program or would like to sign-up for your own customized life insurance, head to manulifevitality.ca
This post is sponsored by Manulife, but all thoughts and opinions are my own!
It’s been a long time coming for fashion lovers south of the border but Nordstrom is finally opening it’s doors here in Canada this fall. The luxury retailer has pulled out all the stops making sure the highly anticipated openings of their CF Toronto Eaton Centre and Yorkdale locations September 16th and October 21st at 10am respectively, are on top of everyone’s minds. To help celebrate the launch of the much welcomed luxury department store, Nordstrom is hosting a slew of events over the next several weeks but the one I am most excited for is Camp Nordstrom fitness event taking place on Saturday September 10th.
As a leading fashion speciality retailer offering carefully curated clothing, shoes, accessories and beauty collections, Nordstrom has also entered the fitness apparel game by launching their exclusive modern activewear collection, Zella, in 2007 which features flattering workout separates for women designed to let you to move with ease, a men’s and children’s collection, in addition to swimwear . Camp Nordstrom is a one day only fitness event, hosted by yours truly, where guests will be able to check out the Zella line and participate in one of two complimentary fitness classes led by Model and Yoga Instructor Mackenzie White.
What can you expect: Taking place outdoors at Toronto’s Sherbourne Common Park on Lower Sherbourne at Queen’s Quay, the Camp Nordstrom event will feature both a morning and afternoon high energy boot camp style class with a yoga cool down, a Greenhouse Juice Pop-UP bar, an interactive photo booth, giveaways and much more.
WHEN: Saturday September 10th, 2016
Registration at 9am & noon
Classes commence at 10am & 1pm
WHERE: Sherbourne Common Park. 61 Dockside Drive. Toronto, ON. M5A 1B6
I will be hosting both sessions and hope to see you there!
For over 20 years Toronto’s first and only professional tennis tournament has had a special place in my heart. Now known as Rogers Cup, my earliest memories date back to being 10 years old tagging along to watch some of the world’s best players back when it was called the Players and DuMaurier Open. It was then I knew it was the sport I wanted to play seriously and I had dreams of one day playing on centre court. At 13, I no longer wanted to sit and watch matches from my Mom’s company’s private box and starting working each summer on the “Ball Boy” squad, quickly working my way up to an “On-Court” Supervisor by the time I was 15. As a kid, nothing was cooler than being on centre court under the starts for a big match.
As my own game excelled and I began traveling extensively as a junior, I stopped working at the tournament but some of my fondest memories from my childhood has been on the grounds of this tournament held at York University. Fast forward many (many, many) years LOL and I am still heading to the tournament each summer, but this time with clients, brands I work with or to cheer on my former hitting partners who are still on tour.
Montreal’s Franckie Abanda – National Bank of Canada Ambassador
This year, the National Bank of Canada celebrates it’s 10th year as the title sponsor…you may have noticed I recently I traveled to Montreal for the bank’s #ALTCourt soirée to commemorate their anniversary. Unlike the rest of the sponsors that have preceded National Bank, their partnership extends beyond the staging of Rogers Cup. They have helped many young athletes reach their full potential on the international tennis circuit by providing performance grants and brings significant support to the sport providing opportunities for future Canadian starts like my friend Franckie Abanda. And if that’s not enough, National Bank’s “On The Ball” initiative has been a huge hit – no pun intended! The program collects tennis balls that have lost their bounce and places them on the bottom of classroom chairs across Ontario and Quebec. This reduces the noise levels in classrooms, which increasing students’ ability to focus. To date, the program has collected over 1 million balls helping almost 340,000 students.
Photos by Meghan Yuri Young
I am back at the grounds today to watch the top 3 seeded players take on their opponents and will be enjoying some complimentary drinks between matches at the National Bank booth by centre court. If you’re heading to the tournament today, be sure it to check it out. You can win seat upgrades, prizes, plus their GIF cam and cinq a sept (5-7pm) cocktail hour is the perfect way to pass some time in between games. Get social and make sure to share your images on your favourite social channels from the booth using the hashtag #MyAdvantage.
Tickets for the remaining matches are still available for sale. Head to RogersCup.com to purchase online.
Tennis has long been known as a heritage sport that still embodies the ethos the game had when it was first created over 140 years ago. Although the sport’s culture has changed slightly over the years, thanks to the new generation of tennis stars, you can still expect to see players wearing “all-white” at Wimbledon, complete silence during match play, and many other traditions. However, on the night of July 7th, National Bank wanted to change our outlook on tennis. Here’s a glimpse of the insanely eclectic evening they hosted at Montreal’s Uniprix Stadium:
To help celebrate the bank’s 10th year as the Rogers Cup title sponsor, ALT COURT (short for “Alternative Court”) was created and luckily myself and 11 other friends from Toronto flew in for the grand soireé. The event embodied contrasting elements one would never expect to find on the court – hence the party’s ‘apropos’ name. It featured dope light installations, vintage-style games, the largest table tennis set up I think I’ve ever seen; for up to 10 players at a time, tunes spun by DJ Ryan Hemsworth, choreographed dance performances by Tentacle Tribe and much more. I even loved how the models were styled by Tinashe Musara in what looked like the futuristic version of the tournament’s ball girl uniform’s. It was the perfect evening to celebrate this decade long partnership and to help create some excitement for the upcoming men and women’s tournaments in Toronto and Montreal respectively, taking place July 23-31st.
Photography by Sarah Birkett and Karel Chladek for National Bank
For more information on Rogers Cup and to purchase tickets in advance online head to RogersCup.com
“Oh what a time, to be alive.” Drake’s line couldn’t be any more apropos if you’re currently living in Toronto. There seems to be so much going on here right now and even if you’re not into sports, its almost impossible to not get caught up in the energy. The NBA All-Star game was hosted here on the coldest weekend of the year. The Raptors have reached the second round of the playoffs for the second time. BMO Field, home of the TFC and now the Toronto Argos this season, just celebrated their grand re-opening this week revealing more seating and a covered roof – finally! The 104th Grey Cup will be hosted here this coming November and how can I not mention the release of Drake’s highly anticipated album, Views.Toronto is literally on fire right now and I couldn’t be happier to call this city home.
Since the team’s inaugural year in 1995, the Toronto Raptors has had some great players gracing the hardwood; Damon (Mighty Mouse) Stoudamire, Tracy McGrady, Vince Carter, Marcus Camby, Chris Bosh, Doug Christie, Mo Pete but have yet to successful make it to the Eastern Conference finals, but maybe this could be our year. Thanks to BMO, the Raptors official bank and title sponsor, my birthday was made extra special this week with an ultimate “Girls Night Out” at the ACC for the game two of the Raps/Heat playoff series. If you followed my snapchat story you saw the arena was out of control. I can guarantee you the team’s overtime win shaved a few years off my life and biting my nails down to the cuticle destroyed my birthday manicure but hey, a win before the team heads back to Miami is all a girl could have asked for on Thursday night.
So yeah, not our typical girl’s night but but trust, Lauren McPhillips and I enjoyed every second of our VIP #BMOBallStar experience. The evening kicked off at Jurassic Park, the team’s appropriately named fan zone. It’s kind of intense (in a good way) with tons of activations for fans to engage in but seriously my fave was the Raptor’s replica locker room that was created by BMO. The perfect spot for ultimate fans where you can snap and post shots in front of your favourite player’s locker. It’s here where we almost passed out from excitement after receiving our customized Raps jersey’s with “So Sasha” and “Renegade” on the back. How badass right?!
I cannot express how much I detest line-ups. I have actually been known to arrive at sporting events late just to avoid waiting with the masses to get into an arena. But guess what? If you’re a BMO cardholder, line-ups don’t exist for you at the ACC. With a private entrance into the arena, you are treated like a VIP before the game even starts. Seeing as though I’m usually arriving to games late, the other night was the first time I have ever gotten a chance to be court side before legions of crazed fans thirstily show up early before tip-off. And as you can imagine, an empty stadium with seats draped in “6ix” shirts as gifts for fans, which is pretty dope, made the perfect backdrop for pics and snapchats.
As for the game…my anxiety was so high, I don’t even think a prescription for Xanax could have calmed me down. It’s nice to see Toronto fans actually get into a game and cheer their asses off. If you were watching Lauren and I’s snaps, to say the arena was electric would have been an understatement. The game being tied at 84, taking it into the first overtime didn’t help either. To help take the edge off, we drowned our nerves and footlong hotdogs with ridiculously delish Raptors Coladas until the buzzer went off with the Raptors winning the game close to 11:30pm.
As an avid sports fan with true love for my city, I’m excited to see the investment being made by corporations in Toronto’s professional sports teams and our childhood sports communities alike. Corporate sponsors likeBMO plays an integral part in creating excitement during the season and post season for the Raptors and TFC. Not to be outdone by their fostering of sport in communities across the country with highly successful community basketball and soccer programs that help to breed Canada’s next basketball and soccer super stars.
Thank you BMO for an incredible experience that I will never forget. It will legit to difficult to top this birthday next year!
The fitness apparel game has changed with more players seeking marketshare than ever before. Brands whose core business had only been about high street fashion are now jumping onto the fitness craze bandwagon. With some, actually making quite beautiful contemporary activewear with luxe technical fabrics. This change in the landscape has no doubt left big players like Nike to continue to push the envelope on their apparel and footwear technology innovations. About a week ago I made the longest possible trek from Toronto to NYC (approximately 28 hours and 6 missed flights due to bad weather conditions) to Nike’s highly anticipated “Innovation for Everyone” event. Tired and extremely frustrated, I had seriously contemplated cancelling my trip altogether knowing that I missed so much of the festivities. However having been to more Nike media events than I can count, I knew that if I sat this one out I would most likely regret it. Similar to previous innovations summits I’ve attended, the event featured TV, print, and digital media from all over the world who checked their egos at the door and anxiously waited for the special reveals of Nike’s most technologically advanced products to date.
On day one, Nike’s President & CEO gave attendees a peek in the breadth of innovations we were all going to see during the event including Nike Air VaporMax; the future of a global icon, Nike Anti-Clog Traction technology that has a mud-beating polymer and will take a player’s game on the pitch to another level, Nike HyperAdapt 1.0 – the world’s first sport informed adaptive lacing shoe and of course the new and improved Nike+ app. Celeb Nike Brand Ambassador and notorious funny man Kevin Hart took to the stage to help kick off the festivities. What came as a surprise to most, the comedian and actor bypassed opportunities to make the crowd erupt in laughter and instead spoke passionately about training and what he’s been able to achieve through social media and the Nike+ Community. To build off the latest updates to the app, Hart hosted a private NRC/NTC combined session for the first time alongside elite athletes Sonya Richards Ross, Victor Cruz, Shalene Flanagahan and Global Nike Running Head Coach Chris Bennett.
This June Nike+ will get a refresh and the brand promises the new app will inspire athletes to pursue their potential. And what can be more motivating than hearing Kevin Hart’s voice cheering you on at every milestone? The actor’s voice has also been integrated into the app similar to elite athlete cheers you get when completing a run in the existing platform. What else can you expect to see from it this summer? The “plus” now equates to “personal”. Members will be able to stay connected to the Nike+ Run Club, Nike+ Training Club and the SNKRS apps. And if that’s not enough, a personal store based on the info members provide the app that houses performance product recommendations personalized to members’ sport and lifestyle preferences. Also, a unique QR code that can be scanned upon arrival in a Nike retail outlet allowing store employees to immediately pull products for you based on your profile and reserved invitations to their favourite sneakers. These combined offerings taking care of each step of a member’s athletic life. “We live in a world where technology and data are all around us. Technology is at it’s most powerful when it serves people. And today athletes want more than a dashboard – they want a relationship” says Nike President and CEO Mark Parker. The biggest impact I think will be within the Nike Training Club component which until now was reserved for the ladies. Internally the Nike team discovered that tons of men were actually also using the app and with the workouts designed specifically women, it only made sense to add male-centric workouts into the app to appease everyone. This means that in the future we can also expect to see men incorporated into NTC Live events and workouts both regionally and across the globe.
Nikki Neuberger, Vice President of Global Brand Member Services
Adaptive lacing? What the hell is that, right? My thoughts exactly as I impatiently sat in the airport thirstily refreshing my twitter timeline looking for updates from the event I was beyond fashionably late for at this point. Well, the HyperAdapt 1.0 is Nike’s latest platform breakthrough deep utilizing deep rooted research in digital, electrical and mechanical engineering into a product designed for movement. The self lacing shoe challenges the traditional understanding of fit as we know it and is said to be the solution of individual preferences and idiosyncrasies in both lacing and tension preferences. “Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it,” says Tinker Hatfield the sneaker icon behind the Air Max 1, Air Jordans 3 through 15 and more. “We are able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.” This I can attest is true specifically for running and training, the brand has thought of every single convenience function imaginable. From a technology standpoint, Nike seems to have pushed past it’s competition in athletic footwear apparel with this innovation however, I am not completely sold on the design aesthetic. Although relatively light, I can’t say I’m a huge fan of the flashing blue light in the midsole, I think shoes with flashing lights are reserved for children under the age of 10, but this design hiccup is certainly trumped over the fact the shoe that ties it’s own laces. Below, soccer star Cristian Ronaldo, is the first athlete to try on the Nike HyperAdapt 1.0.
Tinker Hatfield watches as attendee locks himself into the HyperAdapt 1.0
Nike Senior Innovator Tiffany Beers played an integral role in the development of this shoe and is also known for her work on the self lacing Nike Mag, Air Yeezy, Tom Sachs x Nike Mars Yard collabo, the ParaNormans and more.
When I finally got to the event grounds, I immediately beelined for the shoe to see if first hand. When you step into the shoe, your heel hits a sensor and the system automatically tightens. Then there’s two buttons on the outer side of each shoe’s upper to tighten and loosen if necessary so you can adjust until the fit is perfect providing a tailored-to-the-moment custom fit. The Nike HyperAdapt 1.0 will be available ONLY to members of the Nike+ community beginning holiday 2016 in three colour ways. Click here if you would like to receive a notification when the shoe becomes available.
Nike continued to tackle technology in footwear by redefining and re-developing the widely adored Air Max shoe. Debuting in 1987, the Air Max was the first shoe to have a visible air cushioning unit. If you’re old enough to remember it’s inaugural release like me, you have literally seen the legendary shoe transform in the 90s when the entire sole because an air unit. The next leap in technology is Nike Air VaporMax’s standalone outsole.
The VaporMax doesn’t require the air unit to be insulated anymore by a secondary rubber layer for added durability and protection and has more air than ever directly under the feet. They did have a size 8 on display and of course I squeezed my size 9 foot into the shoe to take it for a quick test drive. Having a Flyknit upper combined with eliminating the bulk of a foam layer, the shoe significantly reduces waste and weight while increases flexibility. I tried to get the dish on available colour ways but seeing as though this shoe won’t release until spring 2017 (yes you read that correctly) this decision has yet to be made.
Having missed an entire day of announcements and excitement, I had to get a crash course in the remaining vignettes throughout the innovation grounds. I crept up to the KD9 booth where Kevin Durant sat perched on a chair for what seemed like hours surrounded in masses of media, microphones and cameras all there to learn about the shoe’s design elements, inspired by Kevin’s new found love of photography and combines flyknit uppers with Zoom bags, first hand from the ball player and Nike Basketball Senior Design Director Leo Chang.
Nike Basketball Senior Design Director Leo Chang
And what seemed to fascinate most, even if they were there for running, training and basketball categories was the new Anti-Clog Traction technology for football (soccer). This redefining technology literally repeals dirt off the footbed of the cleat avoiding mud buildup that creates added weight to the shoe throughout a game in inclement weather conditions:
If you can believe it, all of that went down within the five hours I was in the city before having to rush to head back to the airport butI did manage to squeeze in the reveal of the Olympic kits for the upcoming games in Rio and chatted about training, go-to beauty products and boyfriends with Canadian 800m Olympic hopeful Melissa Bishop.
Nike VP of Footwear Innovation Tony Bigell speaks to the System of Performance for Allyson Felix’s Track Spike
For more details on Nike’s “Era of Personalized Performance” and complete list of 2016 innovations that you can expect to see in the near future click here.
NBA All-Star Weekend in Toronto may be over but I am still feeling the effects of our special basketball inspired NTC workout lead by Nike Master Trainers Eva Redpathand Emily Hutchins. At 6:30am on Sunday morning we arrived at Mattamy Athletic Centre, which was converted into a Jordan Brand court for the weekend. To help take the sting off having to wake up at 5:30am after a long week of events, Nike treated the ladies to a braid bar experience pre workout. Just before our sweat sesh commenced, we were introduced to Canadian Olympian basketball player (and former Notre Dame Fighting Irish) Natalie Achonwa. The 6’3″ Forward, who currently plays for the Indiana Fever, graciously helped us through the ball handling skills after a dynamic warm-up and killer workout created by Em and Eva, based fundamental Nike Training Club exercises from workouts in the NTC+ app. And it wouldn’t be a ball workout if suicide sprints weren’t in the mix too.
All the pieces we wore for the early morning workout were super lightweight, breathable, and the tights had just the right amount of both stretch and coverage. A workout with both cross training and agility/speed drills needs the right pair of shoes. The Lunar Sculpt Training shoe has a form fitting upper that offers lightweight support and plus the lunarlon midsole provided the responsive cushioning we needed for the plyometric jumps during in the workout.
Don’t have access to Nike Master Trainers in your city? No problem…download the NTC+ Nike Training Club App on your favourite wireless device for free to access over 100 workouts. No matter what you’re fitness level is, the app serves as your own personal trainer and where you can stay motivated from the millions of other female users within the Nike Women community.
I field many questions about what I do but for some reason as of late most of the intrigue is around my Instagram. It’s a bit, odd but it seems as though everyone, regardless whether they are in my industry or not, appears to be interested in curating the perfect “grid”. I wish I could say that it’s an effortless task and that not much thought goes into the images I post, but that couldn’t be farther from the truth. I mean, it does sound ridiculous but with Instagram now having more than 300 million users (roughly the population of the United States), there are some crazy super users such as myself, who go out of their way to create an aesthetically pleasing grid layout.
Anna Bediones of AnnaBediones.com
Alyssa Garrison of RandomActsOfPastel.com
Kirsy Lovett of KirsyLovett.com
My squad (who is also equally as obsessive about their Instagram content) and I recently attended Mogo Money’s first influencer event here in Toronto hosted by Christian Thompson of ChristianConfidential.com with one goal in mind – to capture dope motion shots at Skyzone Trampoline in collaboration with Kastor & Pollux. Who is Mogo? In short, a financial institution for our generation based out of Vancouver who is helping it’s customers become more conscious with their spending habits via pre-paid credit cards in addition to low interest rates for personal loans. Quite brilliant in my opinion that they are teaching younger folk to be fiscally responsible while still using their products. The best part about Mogo is #MogoPerks, a growing community where the brand has been introducing cool events, activations and other exclusive card holder benefits.
Vanessa Cesario of TheBrunetteSalad
Christian Thompson of ChristianConfidential.com
Without getting too technical and obsessive, here are some of the basics for improving your Instagram grid:
1. Do NOT use the Instagram app to take your photos.
This sounds elementary but I see it more often than you may think. I actually cringe when I see someone attempting to capture an image through the app’s camera as it doesn’t have the same functions as your phone’s camera; such as “zoom” and the “grid feature” – both help you to compose your photo better. If you have an iPhone, try to deliberately underexpose your shots to counter against the phone’s tendency to blow out some parts of the image. Last but not least, within the phone’s camera, you are also able to play with the focus to create a greater sense of depth before posting to Instagram.
2. Pay attention to composition.
Sure, symmetrical images are really appealing but majority of images are symmetrical. You don’t have to limit yourself by putting your subject in the middle of the frame all the time. It can sometimes create a boring with no sense of direction or energy. Try thinking “outside the box” (no pun intended) and attempt the rule of thirds. This form of photography technique means the frame is broken up into evenly into three horizontal or vertical sections with the subject oriented within these imaginary lines – and you will be surprised it results in a well balanced frame.
3. Hire a photographer.
If you are looking to enter into this crazy world of blogging, what you need to understand right away is “Content is King”. Having amazing imagery is what sometimes can set you apart from your peers. Although I am pretty decent working with my iPhone camera, I do have to call on some heavy hitter photogs at times to help me execute a vision or concept – especially when movement is involved.
The Kastor & Pollux team understands this all too well and hired famed photography duo Othello Grey and Neva Wireko to shoot movement images of our crew as we bounced around at Skyzone, which was probably the most fun I have had in years. Please do me and yourself a favour and check out their respective Instagram’s immediately. They are brilliant. The right photographer can execute an image effectively by understanding how to use light and the surroundings to ensure you get the perfect photo. More importantly, their post work and editing can bring a photo from 0 to 100 real quick.
4. Learn to edit like a pro.
Speaking of editing…capturing a good raw photo is important of course but everything lies in the edit my friend. Yes, Instagram has had several updates over the last few years and have added editing options that you can use prior to posting, but please do not rely on these. Every good blogger has their go-to editing apps that they literally swear by, I sure do! It has taken me longer than I would like to admit to develop an editing formula to create the aesthetic you currently see on my grid. I prefer to post groups of images within the same tones and colours, leaning towards bright, clean and slightly de-saturated shots. My fave editing apps right now – 1) VSCO 2) Photoshop Express and 3) FaceTune and 4) Snapseed. VSCO is probably the most important in my editing arsenal because I also pre-plan my Instagram posts there. By mirroring my grid within VSCO, I can strategically plan what to post next for the most optimal aesthetically pleasing appearance.
5. Learn to love light.
Good light can actually do wonders, trust me! Even the most novice of photographers can produce a great image with natural light. The type of ideal lighting you need really depends on the type of image being shot and more importantly whether it’s a shot being taken indoors or outdoors. For example, with outdoor photography, you may hear of people speak of the “Magic Hour” or the Golden Hour which refers to that sliver of time in the day around sunrise or sunset where your images are bathed in the golden glow from the sun. Just after sunrise and late afternoon before the sun sets are also ideal times of the day to capture epic images because the light is not too harsh.
Want to join in on cool events like this? Click here to become a #MogoPerks member
Yes, we are approaching winter. And yes, it is cold here in Toronto. However, this doesn’t mean that we need to settle for indoor gym workouts or worse, no workouts at all. For the second year in a row, Nike Toronto is offering outdoor winter training and run programming to help athletes stay motivated and to take on the seasonal elements. If you have been following my snapchat stories on Tuesday nights you have seen sneak peeks of my four week #GetOutHere training journey with my media group; where we have been getting to trial new NTC and H.I.T and Run workouts lead by Nike Master Trainer Eva Redpath and Nike+ Run Coach Inge. Each Tuesday we have pushed our limits and had a little fun along the way, while testing out some of the brand’s latest cold weather apparel and technologies.
Now it’s your turn to join in on all the fun. To help celebrate the arrival of Nike.com (commerce) here in Canada and the beginning of winter, Nike is currently hosting Nike.com “Live” from November 19-21 . A pop-up where you can expect special NRC runs and workouts, plus you can schedule 1:1 meetings with run coaches, trainers and even customize your own pair of Nike iD’s. We kicked off the Live sessions on Thursday morning at 6AM at 229 Richmond Street West, where the brand has converted a parking lot to an enormous outdoor fitness space which also houses the Nike.com crate, featuring all the new products from the running and training categories. Rumour has it, there’s a few vacant spots still left for some of today’s sessions. Click here to view availability and to sign up!
Photos courtesy of Streets of Toronto (Alen Palander, Tyler Hayward and Nathalia Allen)
Nike.com “Live” may be coming to an end in Toronto today, but the party is far from over. This Monday night marks the beginning of the #GetOutHere four week winter series with Canada’s only Nike Master Trainer @EvaRedpathon the rooftop of the TIFF Bell Lightbox. Attendees will taken through a 60 minute H.I.T workout and will get the opportunity to test out the latest training apparel and footwear. Spaces are extremely limited so you will have to act quick if you want to take part. Head over to Nike.com/Toronto to view all available programming and to register for #GetOutHere.