My earliest memory of skin-care products was as a pre-teen seeing a trio of Clinique products on my mother’s bathroom counter. A three-step, foolproof system to cleanse, exfoliate and hydrate the skin that she swore by for years: It helped her achieve a beautiful, clear complexion. Fast forward almost 20 years and now the Foaming Sonic Facial Soap, Clarifying Lotion and Dramatically Different Moisturizing Gel is sitting on my countertop – talk about a full-circle moment! And something tells me there is going to be several other young women turning to Clinique’s iconic trifecta with the launch of its new global campaign, #FaceForward, featuring millennial megastars Hannah Bronfman, Margaret Zhang and Tavi Gevinson. Here’s a sneak peek:
Clinique has tapped these amazing young women, who have had extraordinary achievements at an early age, to encourage others worldwide to face forward – rather than to look back – while sharing their thoughts on achieving their goals, what motivates them in their respective careers and, of course, their go-to beauty products. What exactly does “Face Forward” mean? To me, it means not looking back. We can’t go back in time to make a brand new beginning, but we can start from now to make a brand new ending. Having confidence gives me the ability to look ahead and trust that amazing things are in my future. Some of that confidence comes from feeling physically and mentally strong, from living a healthy lifestyle and having beautiful skin.
Engaging consumers so they feel a part of the brand is integral in this campaign – which is only one of the reasons I was drawn to it, to be honest. Remember that saying “If I knew then what I know now…”? Well, Clinique’s asking women to share what they would tell their future selves. If I had to tell myself one thing, it would be to not let fear get in the way. Take risks. Try something new. Don’t be scared. Everything you want is on the other side of fear. Now it’s your turn… Make a promise to the future and put it out there. Post a selfie and share what you would tell your future self on social media using the hashtag #FaceForward and tag @clinique.
For more information on the campaign, Clinique products, and to make your personal Skin Diagnostic, head over to clinique.ca.