May was a very busy but special month. After celebrating my last childless birthday on the 5th, I jetted across the pond to France for a week to get immersed in the world of Yves Rocher, a brand I have fallen quite fond of over the last year or so. I have been a long time fan of French skincare because seriously they seem to know a thing or two about good quality but I guess you can say my level of interest in this particular brand was extra high the moment I realized the amazing botanical science behind their products.
My journey with Yves Rocher began quite differently than a lot of other brand experiences I have had to date and I mean that in the most refreshing way. Sure, our initial meeting last summer consisted of some brand education and why I would be a good fit as a partner, however there was absolutely no hard sell. I was simply encouraged to take my time getting to know their products, specifically their best sellers, over the course of a few months and that “We would go from there…” Well to me, this meant one thing – Yves Rocher was so confident in their brand, that they knew I would be on board once they gave me the chance to get properly acquainted with their products. And they were 100% right! Offering extensive product lines across all skincare and beauty categories, I took my time initialling honing in on facial and body care and the results have been amazing because I am experiencing my best skin yet. But this you may have already known if you read my post on my Yves Rocher Botanical Skincare Routine in April.
A LITTLE HISTORY ABOUT YVES ROCHER
So there are several things that makes Yves Rocher very different than its competitors, which has made them immensely successful in France and throughout Europe since their launch 50 years ago. A pioneer in natural skincare and beauty, Mr. Yves Rocher founded the company with the belief that nature will be their guide in producing its products, which are made from plants and approximately 250 natural ingredients locally harvested. To this day, it has been the key to their success.
To have discovered the properties of plants is not our greatest achievement but to have made them available to all women is our greatest pride. As the only brand in the beauty industry to have chosen to control all the aspects of our activity, we are able to reduce our impact on the environment at every stage in the life cycle of our products” – Yves Rocher
If you can imagine back in 1967, the idea of a man launching a skincare and beauty brand without the use of any chemicals, targeted to women and marketed using his name, sounded ludicrous and nobody believed it would work. However, Rocher did not let this stop him. In fact, it motivated him and pushed him and pushed him to get the wheels in motion.
The only way to ensure Yves Rocher’s vision was executed properly meant that from the very beginning he insisted on controlling every step of the production cycle to guarantee safety and quality, providing his clients with products free of chemicals, colorants, and parabens.
EXPERIENCING THE BRAND LIVE IN PARIS
My press trip to France began with a tour of the Yves Rocher Headquarters in Paris to see how the products are made in their state-of-the-art laboratories and to get a deep dive in the company’s rich and rooted history.
Housed in one of the most modern buildings I saw in a city so full of rich and old architecture, there were several labs dispersed on one large floor responsible for each of the brand’s categories; skincare, cosmetics, body care, hair care, bath & shower and fragrances. It was refreshing to see it is run predominantly by young women. Somewhere within the building’s labyrinth was a small room dedicated the the brand’s olfactory family and fragrances. Bottles upon bottles of fragrance notes meticulously displayed in beautiful glass bottles and sleek refrigerators that housed samples of each scent the brand has made categorized per year. While learning about Yves Rocher’s past and present was vital, I was very intrigued to learn more about the direction of the where the brand is heading. As the originator of botanical beauty, how do they stay ahead of the curve in an industry where so many brands are vying for a piece of the “natural and organic beauty” pie, so to speak?
I chatted extensively with Christine Delfaut, the brand’s Communications Director, to learn more about the brand’s exciting upcoming product releases for the rest of 2017/2018. While most of the innovations that were shared are still under embargo so I can’t share (sorry guys!) however Christine did allow me to take home their newly formulated, long lasting, ultra matte red lipstick to test out which won’t be coming out until much later in 2017. Having had issues finding the perfect “red” for years, I can say my hunt is now officially over. Without any of the harsh chemicals that usually dry out my lips, this deep red at first goes on with a slight satin finish but after a few seconds it becomes definitively matte and lasts all day.
They have also just launched a range of concentrated shower gels that lasts for 40 showers (shown above front and center) in Mango & Coriander, Olive Petitgrain, and Bourbon Vanilla which is my personal fave. With 4x’s the amount of product, 50% less plastic and greenhouse gases than in their 400ml bottles these heavenly smelling shower gels cost only $8 – not to mention, no parabens or preservatives and with 97% of the ingredients having a natural origin. With every bottle purchased, the Yves Rocher Foundation plants one tree in the community. Just in time for summer, a newly formulated Solaire Peau Parfaite sunscreen without harmful chemicals, The Chic & Bohemian Collection with a cornflower based body wash, eau de toilette and perfumed hair mist that smells heavenly and more.
LOW COST, HIGH QUALITY: HOW DO THEY DO IT?
English (CAN) quality products usually come with a hefty price tag. Sure, at a certain price point you can expect to see brands use aesthetically beautiful packaging, usually employing the help of actresses and celebrity spokespeople to sell their products which can be found perfectly curated in department store kiosks and shop-in-shops. All these bells and whistles that go into the marketing of competitors products come with a high cost, which is ultimately absorbed by the end consumer – YOU!
Yves Rocher’s competitively priced product ranges are only possible because their products aren’t sold in luxury and contemporary department stores but rather in their own stand-alone retail shops and of course online, allowing them to offer prices significantly lower than other brands. However this could be the reason why the brand awareness isn’t as high in North America as it is in Europe. I am fascinated by this idea, so a visit to Yves Rocher’s concept store on Boulevard Haussmann was a no brainer.
CONCEPT STORE VISIT
Nestled in what appeared to be a bustling and busy district, is a three-storey temple of beauty, where you can receive skin diagnosis at the ground level Botanical Beauty Bar, shop the brand’s extensive beauty line and range of honey, jams and sweet treats, indulge in cold pressed juices developed exclusively for Yves Rocher in their in-house juice bar, or receive personalized face and body treatments in one of the seven private cabins within the Beauty Spa.
Being inside the Boul Haussmann location made me immediately calm and gave me a sense that I was amongst nature thanks to the green and ecological decor botanical concept walls created by Botanist and inventor Patrick Blanc. I promise you, the photos don’t do it any justice, its beauty is much more spectacular in person. I took my time going through the multi-floor flagship, with extra time spent checking out the products not yet available in Canada and cruising the beautifully merchandised fragrance section on the second floor where I was taken on an olfactory journey through the important notes that make up the company’s best selling fragrances – mine currently being the sensual and refined freshness of their Neroli Eau de Parfum.
VISIT TO LA GACILLY
But my trip wouldn’t be complete without taking a trip to La Gacilly, in France’s Bretagne (pronounced Brittany for us Anglo folks) region which is happens to be the birth place of both Mr. Yves Rocher and his namesake heritage brand. A beautiful and quaint village just a three hour train ride from the Paris city centre made up of cobblestone streets, small stone houses, local boutiques and La Grée des Landes, the Yves Rocher Eco-Hotel Spa and Hotel that you may remember seeing on my Instagram and IG stories.
Centrally located in the town, is the childhood home of Rocher, fondly referred to as No. 2 Rue St.-Vincent, where in his early twenties, he turned the home’s attic into a make-shift manufacturing facility for their very first plant based product. A visionary of sorts and a man with thinking far beyond his years, Yves Rocher was the first to introduce the “mail-to-order” concept as a way to sell his products to customers all over France.
Below are some shots we captured from inside Rocher’s first home where he used the attic to produce his first product and also acted as the office where he fulfilled his mail-orders from customers…
As he watched the company grow exponentially, he began to conjure up the idea for La Grée des Landes, a truly Eco-friendly establishment built without causing any harm to the environment that feeds guests using only locally sourced products and ingredients from their land. Essentially creating a gastronomy experience of multi-course meals prepared by Gilles Le Gallès, Chef at the hotel’s restaurant, that would legit blow your mind. There was no doubting the freshness and quality of our meals. As we enjoyed breakfast in the mornings, we often saw the kitchen staff in the garden pulling out herbs and vegetables that were going to be used in the preparation of our lunch and dinner later that day. Not once did we look at a menu. Chef prearranged each meal based on what is in season and would make a good compliment to the ingredients grown on the grounds of the property.
While many hotel properties believe integrating the word “spa” into their property name means they understand the concept of wellness, most really don’t have the faintest clue as to what that actually entails. Whereas this little slice of heaven, which made sure to include all four elements of nature to ensure a harmonious balance on their grounds, anticipates guests needs before they can even think of it and offers activities and services to help you find your optimal mental and physical wellness with yoga/meditation classes, hiking, underwater workouts (AQUATraining & AQUACycling) plus restorative and relaxation services offered in the hotel’s spa.
I have always used a variety of products from different brands on my skin and to be honest, I will probably continue doing so but Yves Rocher products currently make up the majority of my skincare regimen right now. Taking care of my skin has become a huge priority in my thirties and I’ve seen some dramatic improvements since I have started using Yves Rocher products. I fell in love with the new “Pure Calmille” line while in France and was lucky enough to bring it back home with me prior to its launch in Canada (available here in September 2017!). After pre-cleaning with wipes, I have been using the Pure Calmille Cleansing Gel mixed with the Scrub to Mix Gommage exfoliant, the Pure Calmille 2 in 1 Cleanser & Toner and the Pure Calmille Moisturizing Cream. For body care, I have become OBSESSED with the Monoï de Tahiti products that literally smell like tropical paradise in a bottle – using the Lagoon Body Wash, Dry Body Oil and finishing off with the Eau des Vahinés Eau de Toilette.
Overall my trip to France has a success! I got a chance to really get to know the brand and even got to indulge in spa treatments using Yves Rocher professional products. The best part is that all the products I was introduced to are safe during pregnancy. With affordable price points and products for all different ages and skin types, Yves Rocher has successfully made their brand accessible to everyone.
To shop or learn more, visit YvesRocher.com